by Josh Walton | Jun 8, 2023 | Small Business Marketing, Website Support
A quality website isn’t all about the sale – it should continue to be a helpful resource for former, recurring/ongoing, AND potential new clients. For many small businesses, summer kicks off their busy season. At this point in the year, you might be less worried about...
by Josh Walton | Apr 25, 2023 | Small Business Marketing
I was curious. So I asked it. I asked ChatGPT “What are five problems you might have with a website made for a small business where the website is now 5 years old” Here’s what it replied… 1. Outdated design: A website that is 5 years old may...
by Josh Walton | Apr 24, 2023 | Small Business, Small Business Marketing, Web Design
A great website isn’t meant to be static – it should grow and evolve to meet the changing needs of its users. Trends change as new technology comes out, design preferences come and go, and the way we do business evolves. Over the last 5+ years, our team at...
by Josh Walton | Dec 3, 2020 | Small Business Marketing, Web Design
The customer avatar is a powerful tool your small business can use to get a clear understanding of your customer so you can market, sell to, and serve them better. A highly effective customer avatar goes beyond just demographics and into psychographic. Most businesses...
by Josh Walton | Dec 4, 2019 | Small Business Marketing, Web Design
If you’re a brand new business or one that just needs a calling card website, you might just want a one-page website. We’re not talking about the “one-pager” web design fad from a few years back. We’re talking about a legitimately single-page relationship...
by Josh Walton | Nov 11, 2019 | Small Business Marketing, Web Design, Website Support
If you’re asking yourself this question, most likely you’ve been staring at our Website Packages & Pricing page, scrolling up and down, trying to wrap your mind around the differences, fretting over what’s right for your business and your...
by Josh Walton | Oct 8, 2019 | Small Business Marketing
I don’t know how many emails you get from big corporations every day, but I get tons of them. But it seems like most small local businesses here in Fredericksburg aren’t sending emails like that. Now to be fair, the things that work for a much bigger business...
by Josh Walton | Sep 9, 2019 | Small Business Marketing
The premise here is simple. When it comes to your micro business, small business marketing is wrong. And the reason for that is also simple: There’s one very important word missing from that sentence. “Small business marketing” is wrong because micro business is...
by Josh Walton | Aug 19, 2019 | Small Business Marketing
I learned a valuable networking lesson from my business coach last week. This one simple change will turn your referral approach on its head and dramatically increase the success rate of your referrals. It will make everything about giving a great referral easier. And...
by Josh Walton | Jul 15, 2019 | Small Business Marketing, Web Design
Most small business websites are ineffective because they’re designed completely backwards and they fail to profile the customer. While “profiling” can have serious connotations elsewhere, creating a good customer profile is a key step to designing and building a...
by Josh Walton | Jun 18, 2019 | Small Business Marketing
We have been talking about relationship websites, and how microbusiness can get more from referrals as a result. We suggest you use this tool as a central hub for bootstrap marketing, to build your website for your small business in Fredericksburg. Today we will be...
by Josh Walton | Jun 4, 2019 | Small Business Marketing
Do you have your website proudly displayed on your business cards and marketing materials, but are having trouble getting customers to come back to your page? Your page could be your primary means for customer access, stepping up your levels of service, and getting...
