Blog
How Relationship Websites Work
In the previous blog, we discussed how Relationship Websites encourage warm leads to cross into your digital doors, but how do we extend the engagement to offer continuous points of connection? While you are out and about building your business in the greater...
An important TRUTH about both our customers (and ourselves)
Over our seven years of building websites in Fredericksburg, Virginia, we have come to some determinations about how we run things. We've learned what differentiates ourselves and many of our clients, from the traditional company. Like the majority of our customer...
5 reasons why you should use Google AdWords
Google launched its Self-Service Advertising Program back in October of 2000. Today, we know this as Google AdWords, and as a small business owner here in Fredericksburg it’s definitely something you should think about using to your advantage. If you’re not familiar...
Win over Google using these 4 Tips
Google is extremely smart when it comes to sniffing out the sites that make their way to the top of the search results. It’s hard to trick Google, and you should never try to as you put yourself at risk for receiving a penalty. Ultimately, Google’s goal is to give the...
How Does Google Work?
It’s important for small business owners in Fredericksburg to understand how Google works. It can drastically affect the amount of traffic your website receives. What is Search Engine Optimization (SEO)? What determines your ranking on Google? In the next few...
Leading Your Team
When you’re in a leadership position, sometimes it’s hard to find a good balance in the workplace. Employer-employee relationships is a tough topic to tackle because it’s such a sensitive one. For my fellow small business owners in Fredericksburg, here are some great...
5 Interview Tips for Small Business Owners
Once you have figured out exactly what you are looking for in your ideal employee then you can begin working on finishing the rest of the process. Here are four tips on making the rest of the hiring process as efficient as possible. Create a good job post. Now that...
Hiring Great Employees – Preparation
As a small business owner you know that the people on your team greatly impact the success of your company. It is absolutely critical that you choose wisely. Here are some tips (and an example!) on setting yourself up to make an excellent hire. Identify...
Show Social: A simple way to collect leads
It should come as no surprise that connecting your website to social media can help you capture leads in Fredericksburg or around the world! Using social media on your website will help connect with thousands of customers that are more & more inclined to respond...
Interactive & Engaging: Step two for gathering website leads
There are several things a good website will do to help you capture leads. Last week we talked about the importance of clarity to lead conversion. Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you...
Clarity: The first step to capturing more leads on your website
When someone follows a link to your website, you want them to be sure you capture that lead! You want them to understand what you do, who you are, and what makes you different from your competition. Sometimes this can be accomplished with a tagline, but sometimes...
Have you gotten distracted?
Owning and Operating a small business is not for the faint of heart. The daily struggle to meet deadlines and satisfy customers can wear you down. It's difficult to find the time to work on marketing or pursue potential contracts. And don't even get me started on...
Could Your Website Be Better?
Find out what our website strategists have to say. We’ll review your website and send you a custom video recording with our feedback, recommendations, and examples. You can watch it any time. And it’s free – no obligation.